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A call to action in a Lilys Garden AD

A analysis of mobile game ads based on Lily’s Garden.

Posted on 15/02/202120/02/2021 by flo

Preamble This article solely focuses on the ad strategy. It does not endorse the game or model of “Lilys Garden”. Furthermore I do not judge if the business model is immoral. Everyone can make their decision is they download the game or not. It just happens that the strategy leads to a mobile game. It…

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LEGO’s PR Disaster

Posted on 13/02/202113/02/2021 by flo

There are multiple cases where companies were able to disappoint their audience. But one of the most mind numbing PR moves was made by LEGO in the last year. As a short backstory. “Hero of Bricks”, or in german “Held der Steine” is known for his love and affection to LEGO (1). He even runs…

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The true cost of the Corona WarnApp

Posted on 10/12/202020/02/2021 by flo

There have been massive different reports of the total cost of the Corona WarnApp. You can download the full contracts below. Some information has been redacted to conceal internal company practices. It’s up to everyone to make their conclusions about the results and discuss it was spent accordingly. The documents are in German:

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